JioHotstar's Cricket Streaming Surge: India-England Test Series Hits 89 Million Viewers, WTC Final Scores Big

JioHotstar Streams Sensation: India-England Test Series Draws Massive Digital Viewership

England's Joe Root (R) and Jamie Smith celebrate after their win against India at Headingley in Leeds. (AP)

The India-England Test match at Headingley in July 2025 has shattered streaming records on JioHotstar, attracting a staggering 89.1 million viewers and accumulating 13.7 billion minutes of viewing time. This inaugural match of the five-Test series, led by India's new captain Shubman Gill, marks the commencement of the WTC 2025-27 cycle for both competing nations.

The second Test is set to begin on July 2 in Birmingham. Anticipation is high that the remaining four matches will continue to establish unprecedented benchmarks in digital sports consumption.

The ICC World Test Championship Final 2025, which pitted South Africa against Australia, also achieved remarkable success in viewership numbers. South Africa's victory to secure their first ICC title became the most-watched Non-India Test match on linear TV, amassing 2.95 billion minutes of viewing time and reaching 47 million viewers.

On JioHotstar, the WTC Final 2025 reached 41.4 million viewers. This figure established a new high for a Non-India Test match on the platform, exceeding the previous record set by the India vs. Australia WTC Final in 2023.

The dawn of a new era in Indian cricket, guided by Shubman Gill's leadership, coupled with a rejuvenated approach to Test cricket, has resulted in increased viewer engagement across digital platforms. With the remaining matches against England, there is potential for additional streaming records to be set.

Source: Statistics are sourced from BARC, using metrics for TVR: M15+ AB Urban and Rest: 2 + U + R All India demographics.